How we shop is changing this Christmas

Updated: Dec 6, 2020

Join us – in working together to create a force for the fantastic during what may well be a difficult Christmas for small businesses and families alike.

I know for myself – the big Christmas shop in London is simply not feasible this year. Not only are there more financial restraints, travelling in and out of different tiers, arranging visits to be COVID secure, and feeling carefree whilst out and about is also a consideration too.

During the spring lockdown, I felt myself drawn to people who were doing their absolute best to keep afloat, using industrious ways to shop, create products and offer services we never knew we needed! It has changed the way I shop and look at brands completely. My first port of call hasn’t been the big retailers, it has often been Instagram or local community Facebook pages. I have felt compelled to support smaller businesses and brands like my own. I won’t deny that the larger retailers can’t be beaten on price. But when we buy from an independent retailer you are doing so much more than clicking “BUY”.

Personally, EVERYTIME, and I mean EVERYTIME someone places an order with us, my heart swells with excitement. “What have they chosen, is it a gift, I wonder why they have gone for that product or this product, how have they heard about us?” a million questions run through my head. I personally strive to ensure that my customers receive a product of the highest quality – so they will come back time and again and recommend to friends and family. I have a high percentage of repeat orders which continues my drive to continue at a time when sometimes being a business owner has felt so completely overwhelming.

This year, most Christmas fayre type events have been cancelled – understandably – and the challenge to get small businesses out there turns entirely to a more virtual one.

The WonderList was created in order to curate a selection of remarkable independent brands, products and shops with exclusive discounts and offers to those signed up to the directory and we are taking part. During Sunday 15th November to Tuesday 17th November selected brands will be providing discounts and offers on their products.

If you have felt the same pull – to supporting small and independent, I would be delighted to share this directory with you – take an evening to think about what gifts you would like to buy, who for and what budget you have.

Enjoy with an early season mulled wine or Christmas mocktail, and throw in some Christmas tunes for good measure. And remember that every time you buy independent – you are supporting someone’s dream.

To give you a sneak preview of a wonderful business taking part in this event take a look at The Skincare Connection. Those of you that know me will also know that I am passionate about natural skincare and this brand certainly does not disappoint. Boasting 100% natural, highest quality ingredients there is a gorgeous collection of face and body products suitable for the whole family including babies. Take a look and support this fantastic brand.

To see Salt and Steel, The Skincare Connection and hundreds of other luxury independent brands along with their discount codes then sign up for the directory below:

Here's to a very merry (albeit unusual) Christmas.